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A Guide to Starting your Own Beauty & Skin Care Product Business

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The skin care industry is growing year by year, as more and more people look to protect and nourish their skin, and if you are thinking about setting up your own skin care product range, there are specialist OEM skin care product manufacturers who package their products under their clients’ brand names. The cost of actually developing a skin care product range would be very high, plus all of your products must be approved by the FDA, which is both costly and time-consuming.

Using your Own Branding

If you source the right whitening cream manufacturer (called โรงงานผลิตครีมหน้าใส in Thai), they would have an extensive product catalogue that would include all of the following:

  • Acne Products
  • Body Lotions & Scrubs
  • Anti-Ageing and Anti-Wrinkle products.
  • Serums
  • Skin Whitening Creams & Lotions
  • Sunscreen Products
  • Shampoos & Conditioners

All you need to do is design your own branding and packaging, then once you supply the OEM manufacturer with this, they will produce your chosen products in your own unique packaging and ship them to you directly. This means that all your products would already have passed FDA processes and can be sold to the public directly from your own website.

Packaging Design & Production

Some OEM skin care product manufacturers would offer a comprehensive service that includes the design and production of unique product packaging, but failing that, it is easy to find a local company who would handle this on your behalf. Once you have your own packaging, you simply send this to your OEM manufacturer who would then put their products into your branding and you are all set to start trading.

Website Design

This will be your online sales platform and therefore it needs to be designed by a professional web developer, and with your input, the perfect website will ensure that your customers can have an ideal buying experience. You will need to spend some time thinking about your logo and colour scheme, which would figure prominently in your website design

Digital Marketing

You will need to enlist the help of a leading digital marketing expert, who would help you to create a digital marketing plan that includes social media and SEO work to ensure that customers can find you when they are searching for skin care products online. There are many strategies that can be utilised to launch your product line and by discussing your needs with an SEO company, you will soon have a good marketing plan that will produce the desired results.

Do your Product Research

Your choice of products will very much determine whether or not your business will enjoy success, and bearing in mind that the large majority of consumers are looking for skin care products that are made from only natural ingredients, you can focus your search in that area. When you think you have found the right OEM manufacturer, make a list of questions to ask when you visit their facility, when you can see for yourself how the products are made and packaged.

Research potentially harmful ingredients and make sure that your products do not contain any elements that might cause any issues.

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